In 2015, a group of 70+ students came together to create what would become the on-campus and community-wide late night show.
With each episode taped in front of audiences of 500+, we used
the late night format to bring the school together, built our own learning environment at a
school with no broadcast facility or major, and honed our skills as producers,
performers, promoters, and as a host.
The show was recognized for its originality in multiple fields, and was nominated for
two Mid-Atlantic Emmy Awards – the first in University of Pittsburgh history.
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The First Episode
Because the goal of the show was to bridge the gap between the different corners of the university, we knew it was crucial for the first two guests to compliment one another.
With the school’s president already set, we booked an equally recognizable campus celebrity who sees the students from a different perspective – Ophelia, the on-campus cafeteria cashier. The two of them had never met, yet their instant rapport showcased the power of the platform.
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#FallonVsIrwin
Early on, we knew we wanted the show to be seen as more than just another student group. So partnering with Primanti Bros., Pitt Tonight challenged one of the biggest hosts in late night to a speed eating contest, launching a social media campaign that put our show on the map.
Sure, The Tonight Show declined the challenge, but Pitt Tonight’s audience skyrocketed, and the campaign continues to be talked to this day.
Key Moments of Brand Growth
