Live a childhood flooded with the pain of addiction and the struggle of rural poverty, and then maybe you’ll see why the odds have never been in Jimmy Craig’s favor.
He’s spent his entire life defying them — graduating from law school, marrying his college sweetheart — and yet those statistics continue to worsen for a kid starting out in the same shoes he did.
…until now.
Because Jimmy didn’t run away from his past. He ran for State Senate right there in his
home district to improve the odds for that child in Washington County.
Contribution
Copywriting
Worked with campaign to write copy for script & graphic
Graphic Design
Produced PA graphic tying in star from campaign logo
Produced & Directed
Coordinated all-day shoot at 8 locations, then directed candidate & all extras.
Scored & Recorded
Wrote & played musical accompaniment for the ad.
Edited & Delivered
Cut together final ad & delivered to campaign for posting.