Hired by Morgan Murphy Media to develop a new weekday program for their TV station in the Midwest, as well as join their 5-7am shows and nourish overall brand loyalty.
We knew that a strong, consistent viewership is the result of each morning feeling fresh and direct. Through challenging interviews, head-turning live shots, and simple stories that spark a smile, digital engagement increased significantly and the show’s ratings more than tripled.
Design
Writing & Storytelling
Production
Off & On-Camera
Editing
A Walk Across the Country
We found Sutham Nateetong on Route 66 walking across the United States and posted the interview to our station’s Facebook page, garnering immediate attention.
To this day, it’s the most watched interview in station history with nearly 9,000 engagements and more than 436,000 impressions.
Lessons From a Broadway Star
As part of the effort to reach a younger demographic, Jesse disguised himself as a member of the Broadway cast of “Cats: The Musical” and stopped by a local production’s rehearsal.
Content like this has helped propel the new show’s ratings, with a 330% increase since Jan. 2019.
Creative Kitchen
From a three hour live shot in a
hot air balloon to a fried chicken dinner with the Governor of Kansas, we proved that we could make any idea happen with the right team in place.
Throughout the pandemic, we continued to broadcast live from our homes every morning.
During that time, we fine tuned and perfected our home studio production skills.
…with the help of an in-house producer.
Some of the stories we shared
