KDKA was a pioneer in media, and decades later, it still is.
That’s why the CBS station in Pittsburgh understood that they’d need to begin identifying new revenue streams and strengthen the connection with their digital audience before it’s too late.
Since the station’s largest following is on Facebook, we proposed the creation of original web content that would be posted directly to the station’s page along with an affiliate link in the description. The segments themselves would be focused on a local event or family-friendly activity, and the links would be for a related product such as tickets or apparel.
Contribution:
Produced & Directed
Pitched to station & coordinated with necessary personnel
Edited & Delivered
Cut together & sent to KDKA web team within 24 hours
On-Camera
Few things as fun as talking to strangers